Advertisers have only one mission to achieve and that is to attract attention of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things catches a woman’s attention, they are sure to be able to communicate their other messages afterwards.For example, for products and services that target the women market, advertisers approach advertising activities on things that will make women stop, look and listen. For young adults, it would be handsome men, beautiful clothes and anything that is consistent with prevailing fads. Motivations for older women would be handsome men, anything for their families’ well being, anything to preserve youth and beauty.